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The BS in Business Management - Marketing concentration addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market, the pricing of products and services, and how to respond to growing demands in different countries and cultures. The marketing concentration builds upon the foundational marketing course, which allows further study in the areas of consumer behavior, advertising, marketing research, public relations, promotion measurement and analysis, and international and global marketing.

Pre-requisite: Sucessful completion of Foundation Program
Course duration: 4 years
Number of credit points: 124

COURSE STRUCTURE
Foundation Year Year 1 Year 2 Year 3 Year 4
    (33 credits of preparatory year are not counted toward the requirements of the degree)

  • English I for Business
  • English II for Business
  • Algebra
  • Linear Algebra and Trigonometry
  • Introduction to Business Management
  • Introduction to Industrial Management
  • Introduction to Computer
  • Physical Education I
  • Physical Education II
  • English Composition I
  • Calculus for Management
  • Behavioral Science in Business
  • Microeconomics
  • Islamic Ideology and Thought
  • Physical Education I
  • English Composition II
  • Statistics for Management I
  • Financial Accounting
  • Macroeconomics
  • Human Rights in Islam
  • Physical Education II
  • Functional Grammar
  • Business Report Writing
  • Statistics for Management II
  • Managerial Accounting
  • Principles of Management
  • Principles of MIS
  • Work Ethics in Islam
  • Business Communication
  • Quantitative Analysis for Mgt.
  • Principles of Marketing
  • Operations Management
  • Human Resource Management
  • Objective Writing
  • Business Law
  • Entrepreneurship
  • Principles of Finance
  • Consumer Behavior
  • Market Research
  • Arabic Communication
  • International/Global Business
  • New Product Development & Pricing
  • Integrated Marketing
  • Communication
  • Supply Chain Management
  • Major Elective 1
  • General Elective 1
  • Business Policy
  • Strategic Marketing Management
  • Major Elective 2
  • Major Elective 3
  • General Elective 2
  • General Elective 3
  • COOP Training OR Senior Project

 

COURSE STRUCTURE
General Electives - 9 Credit Hours Major Electives - 9 Credit Hours
 

  • Investment Management
  • Business Ethics
  • Corporate Social Responsibility
  • Quality Management and Productivity
  • Concepts in ERP
  • Principles of E-Commerce
  • Organizational Behavior
  • Money & Banking
  • Corporate Governance
  • Presentation Skills for Managers
 

  • Sales Tools and Strategies
  • Business/ Industrial Marketing
  • Technology Applications and E-Marketing
  • Retailing Management
  • Services Marketing
  • Brand Management

 

* The cooperative program is a structured educational strategy, integrating the theoretical knowledge learned in the classrooms and laboratories with real world experiences. A COOP student is required to undertake 14 continuous weeks of internship which is of a practical nature and relevant to the chosen field of specialization. The student is required to submit progress reports and, on finishing, submit a final report and give a presentation on the experience and knowledge gained during the training. The college collaborates with the employer to make the COOP program a success.

 

CAREER OPPORTUNITIES

• Marketing Manager
• Brand Or Product Manager
• Sales Manager
• Advertising Manager
• Public Relation Officer

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